People in Beauty is proud to represent Keratherapy-Brazilian Keratin Renewal System by Diora Professional! Keratherapy introduces the most advanced keratin technology in hair straightening without harsh chemicals. Advanced Renewal System is a 3 step, formaldehyde-free, keratin straightening system that removes the curl or wave pattern for up to 3 months, while eliminating frizz and smoothing the hair without stripping or dulling color and highlights! No unpleasant odor, fumes or "smoke" in the salon. Your clients and YOU will love it!!! Ask about our SWAP OUT program!!
Contributing to the beauty professional's growth as an artist and entrepreneur is our mission and we focus on education in order to assist our clients in the development of their skills, knowledge and motivation. Our training and certification center houses a showroom for product exploration and a training environment designed to communicate the uses of the excellent products we proudly represent and how those products enhance the lives of our beauty community.
Self described "beauty mavens," we delight in soaking up new knowledge and techniques and sharing them with other beauty professionals. If you are a beauty professional or aspire to be part of our beautiful industry, call or visit us today!
Our Philosophy.
People in Beauty was created by Melanie Koroyan-Kopeikin in 2006. After an entire career in the professional beauty industry as a distributor and executive for several professional beauty product companies, she believed that there was an opportunity to serve the salon and spa professional at a more grass roots level with a renewed focus on training and business education. People in Beauty represents a carefully selected portfolio of brands that were designed by beauty professionals for beauty professionals. The genesis of the name of the company 'People in Beauty' came from the belief that people drive the success in salons and spas. Melanie's philosophy is PEOPLE FIRST, PRODUCT SECOND. Products are solutions to the needs of our clients that help them grow and prosper while changing the lives of their clients by making them feel beautiful and confident.
What the word 'professional'means to us.eans to us.
Stylists, estheticians, nail technicians and massage therapists go to school to learn how to perform beauty services for their future clients. The "best of the best" continue to educate themselves throughout their careers in order to keep up with the latest most innovative techniques and product advancement. They are the experts in their field and this makes them professional. But what about products themselves? What makes them professional? Consumers and salon clients are constantly hit with media messages that tell them that beauty products, including boxed hair color on a drug store or grocery store shelf, will provide the same results that you get in a full service salon. Many of these brands even say their products are professional although they have never been used by a licensed professional in a professional salon or spa environment. At People in Beauty we believe that professional products are:
-Made of high quality ingredients that deliver on their promises and claims
-Offered exclusively in a professional environment where licensed professionals are available to offer advice and recommend the appropriate product and their uses to the client
-Not offered in a drug store, grocery store, or other mass outlet
-Committed to education and training and make sure that stylists and estheticians know how to use and prescribe the appropriate products for their client
-Diligent about their brand and proactively fight diversion
-Clear in their media message to consumers about the importance of professional products and services
